15 JanYour Most Valuable Asset - Your Client Database
These days, one-on-one marketing—that is, contacting people directly—is fast becoming one of the best forms of marketing available. This is
happening for some very sound reasons—better response rates, higher sales, improved profitability, and the creation of a saleable asset,
just to name a few.
This information, then, is designed to give you insight into some of those benefits and just why your customer database—a detailed list of
customer names, personal details, and, in some cases, spending patterns and other information—is so important to the future of your
marketing.
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