With the media flooding us with COVID-19 information and governments around the world using vocabulary that is normally reserved for war time we know we are living in unprecedented times. Historically, business start-ups tend to surge when there are high levels of unemployment and middle management lose their jobs. Amongst all the uncertainty, is it the right time to start a business?


As businesses reopen, we are being confronted with a new ‘normal’. More people are now working from home and increasingly, staff and customer meetings are being conducted online rather than face to face.  In the second edition we explore the 4 Ways to Grow a Business with a focus on the second way - How to Get Your Customers to Buy More Often. In other articles we look at how to turn your ‘electronic brochure’ style website into a lead generation machine and how to convert those leads into sales. Finally, we look at the importance of giving your customers a guarantee... 


The COVID-19 pandemic not only triggered a global health crisis, it also plunged Australia into recession for the first time in three decades. As such, a lot of business owners are in unfamiliar territory and we are here to help you navigate your way through this extraordinary and challenging period...


Treasurer Josh Frydenberg presented his second budget on October 6 in what was described as the, "most important budget since World War II". As expected, there is massive expenditure to reboot and stimulate the economy after the economic devastation brought on by the coronavirus pandemic...


As business owners, we need to learn from experience because history has a habit of repeating itself. Going forward we need to have a contingency plan in the event there is another virus outbreak or some other catastrophe …