These days, one-on-one marketing—that is, contacting people directly—is fast becoming one of the best forms of marketing available. This is happening for some very sound reasons—better response rates, higher sales, improved profitability, and the creation of a saleable asset, just to name a few.

This information, then, is designed to give you insight into some of those benefits and just why your customer database—a detailed list of customer names, personal details, and, in some cases, spending patterns and other information—is so important to the future of your marketing.


A team commitment is literally that. A commitment by the team to the customers. It clearly states what the team is willing to commit to do for the customers. Team commitments are very powerful tools that increase your customer’s level of confidence in your business.


Imagine you’re going on a journey. What are the 2 key things you need to know before you go on any journey?

How you’re going to get there, how long it will take, how much money it will cost, who will be going with you—all are important considerations. However, there are 2 key things you must know:      
Where you’re going and Where you are now.

When you think about it, these are the 2 most critical points. A business plan is designed to map out that journey.


Hey there, party planners and business owners gearing up for the festive season! If you're in charge of throwing a Christmas bash for your awesome team, you might be wondering about the nitty-gritty of tax-deductible shindigs and gifts. Don't worry, we've got your back – let's break it down for you.


Today, we're diving into the world of taxes for doctors and dentists.  We're here to clear the fog and give you some valuable insights into how doctors and dentists can legally mimimise their tax.