These days, one-on-one marketing—that is, contacting people directly—is fast becoming one of the best forms of marketing available. This is happening for some very sound reasons—better response rates, higher sales, improved profitability, and the creation of a saleable asset, just to name a few.

This information, then, is designed to give you insight into some of those benefits and just why your customer database—a detailed list of customer names, personal details, and, in some cases, spending patterns and other information—is so important to the future of your marketing.


A team commitment is literally that. A commitment by the team to the customers. It clearly states what the team is willing to commit to do for the customers. Team commitments are very powerful tools that increase your customer’s level of confidence in your business.


Imagine you’re going on a journey. What are the 2 key things you need to know before you go on any journey?

How you’re going to get there, how long it will take, how much money it will cost, who will be going with you—all are important considerations. However, there are 2 key things you must know:      
Where you’re going and Where you are now.

When you think about it, these are the 2 most critical points. A business plan is designed to map out that journey.


Hey there, party planners and business owners gearing up for the festive season! If you're in charge of throwing a Christmas bash for your awesome team, you might be wondering about the nitty-gritty of tax-deductible shindigs and gifts. Don't worry, we've got your back – let's break it down for you.


Today, we're diving into the world of taxes for doctors and dentists.  We're here to clear the fog and give you some valuable insights into how doctors and dentists can legally mimimise their tax.


If you're feeling a bit overwhelmed by the world of investing and want a straightforward approach to building wealth, look no further than dollar-cost averaging, or DCA. It's a method that can help you grow your money steadily over time, without the stress of constantly monitoring the ups and downs of the stock market.


In a world where hustle culture and the glorification of busy are the norm, Tim Ferriss' groundbreaking book, "The 4-Hour Workweek," offers a refreshing perspective on life and work.


This information is designed to give you insight into why it is important to decide where you want to be positioned in your market. 
You’ll find out what establishing pricing policy involves for your business and what it could mean to your future.


 How to Ask for Google reviews can be super awkward. But you need Google reviews to build trust with future clients . Here’s how to start...


We all want to support our children in various ways, including financially. Whether it's helping them with their first car, covering school fees for our adorable grandchildren, or even assisting them in buying a home, our parental instincts kick in to lend a helping hand. But here's the thing: simply giving away money can come with risks that we may not have considered.


For many Aussies, having a beach house or a country getaway is like a dream come true—a perfect lifestyle purchase. However, considering the potential costs involved, one common way to make it financially viable is by renting out your holiday home to the public, either partially or for the whole year.


Today, we will dive into an intriguing topic that could save you a considerable amount of money: tax benefits and the role of a Quantity Surveyor's Report for residential properties in Australia.


A novated lease is a car finance option that allows you to treat your personal car like a company car. When you salary package a novated lease, you agree to forgo a portion of your salary in return for a fully maintained car. This allows you to make significant tax savings.