Welcome to another video in our ‘Taking Care of Business’ series. In this video I’m going to examine the 4 Ways to Grow a Business which include: 1. Increase the number of customers (of the type you want) 2. Increase the number of times customers come back and buy from you 3. Increase the average value of each sale you make and 4. Increase the effectiveness of each process in your business.


There has been a fundamental shift in the way consumers make their purchasing decisions. The availability of free, high-quality information online has changed the way consumers buy and Inbound marketing has replaced traditional Outbound marketing methods. 


As a savvy business owner, it’s important to use email marketing. The benefits of Email Marketing almost sound too good to be true – a 4300% ROI for starters! This article will guide you through the first step – how to build your email marketing subscriber list.


Welcome to another video in our taking care of business series. In this video we’ll look at the commonly asked question “Should I buy a holiday home?” Then we’ll examine some of the positives and negatives, so that you can make the right decision.


Video is no longer an option for businesses looking to grow, it’s essential. These are the video marketing trends that you need to be aware of in 2017 to stay ahead of your competitors.


Welcome to another video in our ‘Taking Care of Business’ series. In this video  - I’m going to explore the major changes to superannuation, effective from the 1/7/17. Let me say right up-front, these changes are significant and everyone’s situation is different, so this video is general in nature and you should seek professional advice before taking action.  Let’s examine some of the key changes starting with;


Over the past five years, claims for uniform and laundry tax deductions have increased. The ATO had sat up and take notice. The ATO AC, Kath Anderson has stated that too many taxpayers’ beliefs around how to claim clothing deductions are wrong. Here, we provide helpful advice and tactics to ensure you're getting your tax deductions right.


You might be surprised to know the range of assets you can actually finance. While cars, trucks and equipment are items commonly financed, it is possible to finance boats, buses, planes, computers, dental chairs and office fit outs.


Australians claimed about $23 billion of work-related expense deductions in 2015/16, however, the ATO believe a significant proportion of this amount is the result of over claiming of expenses.
As a result, the ATO have stated that they will be monitoring higher than expected claims. These are the areas you should brush up on to keep your work related expenses clear.


Your website looks good, but it’s not getting visitors, generating leads and converting to sales.
The primary difference is that the brochure style websites are all about the company, while lead generation websites are all about the customer.
Let’s examine the seven must-have online marketing tools that can help you turn your old website into a lead generation machine.


Airbnb is big and getting bigger. We answer the most common questions on the taxation implications, deductions and declarations around renting out all or part of your property on this very popular service.


When building a new website or investing in a website makeover or upgrade, it’s important to understand that not all website expenses are immediately fully tax deductible.


Uber is looking for more drivers and Airbnb is seeking more hosts, but what are the implications of becoming part of this new 'sharing economy'?


There is clear evidence that business owners continue to struggle to complete their Business Activity Statements (BAS). To help you we have identified three common errors...


Starting a business can be a maze of research, registrations and red tape. No amount of passion can guarantee your business success but the proverb, ‘failing to plan is planning to fail’ serves as both great advice and a warning for new entrepreneurs.


Your website should effectively be your home base on the internet but how does it actually work and what is hosting and domain names?


Creating wealth through purchasing a negatively geared investment property is a well established practice in this country.  We have identified some common areas where property investors often trip up including claiming interest on loans.




Many business operators base their prices on the competition. In doing so they assume the competition have their pricing structure right, that they are making a profit and that they have the same cost structure as themselves. In reality every business has a different cost structure and it is important to understand yours.


There are many ways to generate positive cash flow . The aim is to keep the money moving your way, rather than subsidising someone else’s business...


Of all the reasons as to why businesses fail, insufficient cash flow is one of the most common. Often this is not due to the lack of actual business or the amount of sales being made but the mismanagement of the funds available. .


Starting a business can be a mine field and the risks are high which explains why so many budding entrepreneurs look to buy an existing business or franchise operation rather than start from ‘scratch’.


The idea of superannuation is to accumulate as much money as you can during your working life. Then when you retire receive your money back, plus earnings as either a lump sum or pension or a combination of both. You have a number of different options when it comes to taking your money out of super, but in order to get your money out, you must meet a condition of release.


When you're investigating buying a business it's important to do a detailed review of the business's operations, finances and industry as part of what is called the ‘due diligence’ process.


As accountants, the number one thing our business clients want is advice to help them grow their business. In the digital age we believe the secret to growth is marketing and it could be the difference between boom and gloom for any business.


You might think it’s strange how you could have a person earning a 6 figure income but still be struggling with paying their bills.  Strange as it sounds, it’s more common than you think. 


Every entrepreneur wants to grow their business but there's no simple formula that guarantees success. In this series of posts we are up to the third way to grow your business, how to increase the value of each sale.


How many times have you heard it? A business owner complains about the government, the weather, the this, the that, for the failure of their business. When, in fact, for most businesses, the statistics you’re about to see tell a very different story. A story that’s important to understand so that you and your team know just how much your own actions ultimately affect the success or failure of your business in a much more significant way.


In this blog I'll share with you the amazing story of a 'Mad Dentist', Patty Lund,  who set  up a 'unique' referral system and now works a 22-hour week, as opposed to the 60 hours he was regularly putting in. Patti, now earns approximately 3 TIMES the average dental income, and his team have a completely stress free, fun working enviroment!

 


There is a school of thought promoting “cash -flow positive” properties. It stems from the lowering of rental returns received after the fast-moving growth phase of the property cycle. When properties grow quickly in value, owners of existing properties are sometimes slow to move their rent up. This means new entrants into the market have to price their properties competitively, so rental returns suffer.  If this is coupled with low interest rates, more people buy homes to live in, reducing the demand for rental properties and depressing prices.
 


Clearly, everyone wants to grow their business. Unfortunately there is no magic potion or silver bullet but we do know there are only four ways to grow a business. In this blog we examine the second method, how to increase the number of times a customer comes back and buys from you.


SuperStream is the new way for employers to make super contributions electronically. It’s a government initiative that will improve the back office processing of superannuation, making things simpler and quicker for most employers. Under SuperStream, the exchange of information between super funds and employers is done electronically through a clearing house.


Most business owners and professional are pretty keen to travel overseas and the good news is overseas travel can be deductible and this can significantly reduce the after tax cost of your trip. With appropriate record keeping, the whole of the trip can be treated as deductible even though on a time basis, actual business activities may be relatively low total percentage.


In this video I’m going to address the key steps in planning and building a killer website for your business.  Let me start by saying that building a great website is a process. In fact, the process is ongoing because your website will always be a ‘work in progress’ thanks to changing consumer behaviour and technological change.


Everyone wants to grow their business, however, there is no 'magic marketing bullet'. Fundamentally there are only four ways to grow a business including, increase the number of customers of the type you want.


In this video, I'm going to discuss the importance of having a website in the digital age. Now... I'm not talking about an electronic billboard that simply lists the who, what and where of your business... I'm talking about a website that will generate significant traffic, convert those vistors into clients and help you make more money.


I must admit I don’t watch a lot of television but I did enjoy the latest Australian season of Shark Tank where budding entrepreneurs seek funding from a panel of wealthy investors (the sharks). While it’s another form of reality TV the show does provide business owners with some valuable business lessons. In this edition we ask the question, should you swim with sharks?


I must admit I don’t watch a lot of television but I did enjoy the latest Australian season of Shark Tank where budding entrepreneurs seek funding from a panel of wealthy investors (the sharks). While it’s another form of reality TV the show does provide business owners with some valuable business lessons including the importance of knowing your numbers.